FUJIFILM earnestly took up
the challenge of giving
instax a new form.
A world woven
with a square format
and no right way
up is exclusively yours.

A format to remind you that
daily life itself is a work of art

It's because we live in our own particular ways,
that a single unassuming slice of "normal" can become a photographic work of art.
The joy of capturing a familiar scene or the candid expression of someone special, and making it your own.
The film slowly emerges and you hold it up, peering at it impatiently wondering "Is it ready yet?"
Transforming the everyday into a work of art. instax SQUARE.

An unsurpassed instant camera
that is triggered by the heart

A photograph reflects the one who took it.
The world spread out before you and the emotions that rise differ from moment to moment.
A camera that lets you intuitively capture the subtleties of the heart and passing moments
in a square world, preserving it in physical form: instax SQUARE.
A brand new device that stimulates your creativity and arouses your curiosity is born.

instax SQUARE Image Movie

“Sound of Square”

Fujifilm is currently concentrating its efforts on developing the instax SQUARE camera to be used for the company’s Square Format film.
Fujifilm plans to the release the camera in the spring of 2017. Part of the exterior design has already been made publicly available.