Special Movie

“a creative awakening”

The first SQUARE format
instant camera in the history of instax

SQUARE 
FORMAT

Square photos are enjoying a resurgence in popularity for their retro
look that adds sophistication to every photo, no matter what the
composition. Enjoy a wider range of uses and forms of expression.

SQUARE FORMAT
  • 1:1 aspect
    ratio
  • Quality as a
    Work of Art
Special Movie
“TANGIBLE PHOTOGRAPHY”
  • 1:1 aspect ratio
    1:1 aspect ratio
    The square format is well-known as an effective format in artistic photography. While it has become popular in recent years, square photography has been around for longer than you think - it's been a beloved and widely used format among photo lovers for around 90 years. The instax SQUARE has a screen size of 62mmx62mm, providing perfect 1:1 dimensions. Whether your favorite subjects are portraits or landscapes, this format provides dramatic framing for your photos.
  • Quality as a Work of Art
    Quality as a Work of Art
    instax film is a culmination of photo film production technology and photography know-how that we have amassed through ongoing research since Fujifilm was first established. In addition to outstanding color reproduction and stability, unique antioxidant technology has been used to keep instax photos in better condition for a longer period of time. With instax film, the beautiful colors you see when you first take the photo will look just the same after many years.

Analog and digital - the best of both worlds

HYBRID 
INSTANT CAMERA

The first instax system with digital imaging technology.
In addition to a dramatic leap in photo quality,
this system comes with filtering functions that provide a whole new creative experience.

HYBRID INSTANT CAMERA
  • UNLIMITED
    EXPRESSION
  • SELECT,
    PRINT
  • Improved
    Image quality
Special Movie
“HANDS”
A variety of image-editing options to express your creativity
UNLIMITED EXPRESSION
You can enjoy over 3,000 photography styles - just from three buttons and one dial!
You can change the settings whenever you want - before or after you take the photo!
  • FILTER The SQ10 has 10 different filters such as saturation and tone.Switch between styles easily to get the picture you want. VIGNETTE  Vignette, the peripheral light can be adjusted between 19 levels. This allows you to place your line of view in the center of the photo, making it ideal for portraits and still lifes. BRIGHTNESS Brightness adjustment with 19 levels.Allowing you to easily adjust brightness levels of your images and prints.FILTER The SQ10 has 10 different filters such as saturation and tone.Switch between styles easily to get the picture you want. VIGNETTE  Vignette, the peripheral light can be adjusted between 19 levels. This allows you to place your line of view in the center of the photo, making it ideal for portraits and still lifes. BRIGHTNESS Brightness adjustment with 19 levels.Allowing you to easily adjust brightness levels of your images and prints.
SELECT, PRINT
Print your favorite shots, as many times you like!
  • 1. Select a photo from the thumbnails and print it.

    You can edit it before printing.
  • 2. Trim the photo(by zooming or moving)to print it with the composition you want

    2. Trim the photo (by zooming or moving) to print it with the composition you want

3. Reprint the photo and share it with as many people as you like.

  • Reprint img1

    Photos you have printed before are saved in the Print History.

  • Reprint img2

    Reprints are done with the same filters and other processing settings that you applied the first time.

  • Reprint img3

    Print photos and share them with friends

Improved Image quality
Digital imaging technology allows you to take close-ups as close as 10cm
from the subject and auto-focus and adjust the exposure in dark areas,
providing vivid photos in a wide range of scenes in your everyday life.
  • Improved Image qualityImproved Image quality

Your photo looks different depending on which hand you use to hold the camera

PRODUCT 
DESIGN

Setting a new standard of instax design with its symmetrical form
and simple user interface that breaks the mold
the photography world has always known.

PRODUCT  DESIGN
  • Dual shutter
    button
  • The body combines a high-quality feel together with the iconic instax design.
  • New user
    interface design
  • Dual shutter button
    Dual shutter button
    Most of the cameras we use have the shutter button on the right. The SQ10 has a dual shutter system with two shutter buttons - one on the right and one on the left. At last there's a camera for lefties! It provides a new perspective for righties too - try pressing the shutter with your left hand and capture the world from a different angle. There's far more to this change than simply adding a second button - this simple change is driving a new form of creativity.
  • TThe body combines a high-quality feel together with the iconic instax design.
    The body combines a high-quality feel together with the iconic instax design.
    The SQ10 has an iconic design and thin, round, symmetrical shape for easy holding. The lens ring is made with shaved metal and the feel of some of the resin parts has been changed to add a sense of depth and variety throughout the solid black body.
  • New user interface design
    New user interface design
    Easy operation is one of the instax's greatest merits, and our new user interface is no exception. Intuitive operations make shooting, editing, processing and printing a snap. The SQ10 is designed so that you can concentrate on the composition of your photo. The LCD monitor keeps displayed information to a minimum and the buttons and dial are in the bottom center area of the camera.

A wider range of styles are available to you!

OPTIONAL 
FEATURES

Get the most out of the SQ10 with these handy features!

OPTIONAL FEATURES
  • Special
    shooting mode
  • Thumbnail print
  • Print from
    micro SD
    card
  • Double exposure
    Double exposure
    Combine two shots into a single print with double exposure mode.
  • Bulb exposure
    Bulb exposure
    Bulb exposure mode allows the shutter to remain open for up to 10 seconds capturing long exposure shots.
  • Thumbnail print
    Thumbnail print
    You can also print photos saved as thumbnails.
  • Print from a Micro SD card
    Print from a Micro SD card
    Insert a Micro SD card in the camera and save your photos to here. You can also insert a Micro SD card from another camera and print photos you took on that camera. And the internal memory holds around 50 images without a Micro SD card.