More experiences.
More memories.
More giving.

Three features of the SQ1

Tutorial Movie


Square format

Limitless creativity with the freedom and
form of a wider frame.
*When compared to an instax mini film (86mm×54mm)

instax SQUARE : 86mm×72mm

Key features

  • Auto exposure

    Capture bright photos even in
    dark spaces - no special settings

  • Selfie mode

    Get perfectly clear selfies with
    Selfie mode.

    Position yourself
    in the selfie
    mirror for the
    best shot!

    Position yourself
    in the selfie
    mirror for the
    best shot!

Selfie mode is also
great for close-ups.

Close-up range
30 to 50cm


Simple operation

Twist the lens to turn it on.
Twist it again for Selfie mode.

  • Twist to ON

    Power ON

  • Twist to SELFIE

    Selfie mode


  • Chalk White
  • Terracotta
  • Glacier Blue


  • Film FUJIFILM instax SQUARE instant film
  • Photo Picture Size 62 mm × 62 mm
  • Lens 2 components, 2 elements, f = 65.75 mm,1:12.6
  • Viewfinder Reverse Galilean finder, 0.4×,with target spot
  • Shooting Range 0.3 m and beyond (use Selfie mode for 0.3 m to 0.5 m)
  • Shutter Programmed electronic shutter 1/2 to 1/400 sec. Slow synchro for low light
  • Exposure Control Automatic, Lv 5.0 to 15.5 (ISO 800)
  • Film Ejection Automatic
  • Film Developing Time Approx. 90 seconds (varies depending on the ambient temperature)
  • Flash Constant firing flash (automatic light adjustment), recycle time: 7.5 seconds
    or less (when using new batteries),effective flash range: 0.3 to 2.2 m
  • Power Supply Two lithium batteries (CR2),capacity: approx. 30 instax SQUARE film packs
    (under FUJIFILM test conditions)
  • Auto Power Off Time After 5 minutes
  • Other Includes film counter and film pack confirmation window
  • Dimensions 130.7 mm × 118.6 mm × 57.5 mm
  • Weight 390 g (without batteries, strap, and film)
*Simulated Image. Develops in approx. 90 sec.


(Chalk White, Terracotta Orange, Glacier Blue)
  • Tote bag
  • Photo frame
  • Photo album
Compatible film Instant film Film size : 86 mm x 72 mm
Image size : 62 mm x 62 mm
See our film lineup here!
  • WHITE Frame 10 sheets x 1 pack
    10 sheets x 2 packs
  • RAINBOW 10 sheets x 1 pack
  • MONOCHROME 10 sheets x 1 pack
See our film lineup here!

Have even more fun with
the INSTAX UP! app

Scan your INSTAX photos in high quality to collect and share with the INSTAX UP! App
  • Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries and regions. App Store is a service mark of Apple Inc.
  • Google Play and the Google Play logo are trademarks of Google LLC.
  • STEP1
    Scan your INSTAX photos in high quality
  • STEP2
    Organize your collection of scanned INSTAX photos
  • STEP3
    Share your gallery across social media
All your INSTAX photos, digitally in one place
Learn more