At this event, visitors had their photos taken with (what product was used )in front of the Christmas tree at the Landmark Plaza, Yokohama. The instax™ print included a QR code that guided visitors to a member registration and survey for nearby facilities, as well as a digital coupon for on-site use. This was much more effective in acquiring new customers than other incentives employed on site, with 43% of visitors accessing the QR code, and over 20% downloading the app and filling out the survey.

The “During your trip, send a letter home to your loved ones” campaign was launched to revitalize Kumamoto tourism, with eight hotels and accommodations taking part across the region. Guests at these facilities were invited to take an instax™ photo with a template unique to their location to accompany their letter home. The campaign also offered an opportunity for increased engagement between staff and guests when they had their pictures taken.

At a home basketball game, spectators could get two shots taken with their choice of templates featuring three star players. The included QR code guided participants to a survey that, when filled out, unlocked a special video message. The fans loved the event, this was proven by a survey in which respondents indicated a 97% satisfaction rate.

At the Breaking for Gold World Series competition, there was a photo booth that featured a design unique to the Tokyo location. Guests that posted their photo with the competition hashtag recieved a free drink and as a result, over 20% of guests with photos taken ended up posting on social media. This was a great way for spectators to share excitement of the competition in real-time.

At a soccer match at the Japan National Stadium, spectators could get two instax™ shots taken with their choice of templates featuring five players from each team. The QR code on the template directed them to the tournament website, making it very useful for visitors. With over 750 people participating in the 3.5 hours before kick-off, it was proven how effective and enjoyable the experience was for customers.

This photo event for theme park "Sanrio Puroland" fans featured an instax™  photo shoot with an original template featuring a popular Sanrio character. Participants were offered a free smartphone wallpaper if they responded to the survey linked in the QR code, and 100% of them did! One respondent said that “getting an instax™ print as a souvenir made this the most satisfying event ever!”

This event, hosted at a hotel banquet hall, was ideal for Côtes du Rhône wine lovers. The event featured an area where attendees could take instant photos featuring a template designed specifically for the party that featured the scenery of the Rhône region. Guests enjoyed capturing moments in their red attire, creating unique keepsakes. Additionally, a QR code on the photos directed users to a page where they could vote for their favorite wine. Winners were announced at the end of the party. instax™ played a key role in creating a vibrant atmosphere, with more than 80% of participants engaging with the QR code.

To celebrate their second anniversary, CHUMS hosted an in-store photo event featuring four of their own unique templates. The event attracted a diverse crowd, including loyal customers and first-time visitors, who all enjoyed the experience. Even families stopped by with their kids to create special summer vacation memories. Everyone loved receiving their personalised photos, leading to a successful event that left a lasting impression. Customers and organizers alike were very pleased with how the event turned out.

Like every year, The Coca Cola Company brought their fantastic music festival Coca Cola Music Experience to Madrid, Spain to close the summer, and instax™ was part of the festival with a fun ball pool and handing out personalized photos to attendees. This time with two different templates of instax Biz™: The first template was used in the queue of the ball pool. Since this is such a fun and popular activity in the festival, many people joined it. To entertain them while they waited, photos were taken that included a QR which they could scan and participate in a giveaway. The second template was used for the photos taken while people were jumping into the ball pool and capturing their best faces. The QR invited them to download the Coca Cola App.