BRAND PHILOSOPHY
![](/giveinstax/common/img/img_01@pc.jpg)
We take photos.
We capture images.
We grab shots.
But we are not just about taking.
We are also about giving.
And creating generous moments.
![](/giveinstax/common/img/img_02@pc.png)
When an INSTAX camera is added to any
situation, something magical happens.
People are drawn together.
To click and create.
To see what develops.
To pass and share.
![](/giveinstax/common/img/img_03@pc.jpg)
This is a generous camera.
Designed by generous company.
For a generous generation.
Because we know an INSTAX
photo isn’t something you take,
it’s something you give.
don’t just take,give.
![](/giveinstax/common/img/img_04@pc.png)